Emergency Evacuaion Course for FreshPet

Importance of Safety

Project Timeline: 14 Weeks / Jun-Sept 2025

Role: Instructional Design Intern & Safety Team Member

Tools: Articulate 360, Blender, Adobe, Canva, SharePoint

With: Angie Bove (Manager) & Justin Houston (Mentor)

Throughout the summer and fall of 2025, I worked on 3 projects and multiple side projects at FreshPet. My overarching goal was building 3D models of both FreshPet facilities for employees to walkthrough and learn their evacuation paths during emergencies.

Overview

Build an engaging and interactive e-learning course for FreshPet employees on emergency evacuation procedures. The course should have the employees feel the urgency and importance of learning these procedures.

Goal

Process

Design Thinking

When I asked colleagues about their pain points with e-courses, many said the courses were uninteresting and repetitive, and that they usually weren’t paying attention while completing them. This course mattered because it taught employees how to evacuate the facility in an emergency. As a manufacturing company, the facility has dealt with emergencies before, so the stakes are high.

During my time there, I saw firsthand how employees reacted to an evacuation. Many were careless about it. Some went to get food, some stayed in their offices, and others assumed it was a drill. It wasn’t. A section of the warehouse had caught fire. From this experience, I framed the problem as: How might we make an e-course engaging by making the user’s next choice actually matter? My mentor and I brainstormed several formats: simulation games, walkthroughs, a horror-style game, and interactive e-learning games. We settled on an interactive walkthrough with a touch of horror, since it would raise the sense of stakes without losing the training content.

Storyboard & Prototype

I created storyboards, wireframes, real life video walk throughs and a prototype with my mentor through Blender, Figma, Adobe Creative Suite. I could not post the real life video walkthroughs because of privacy issues, but with my storyboard and the last part of the prototype you can visualize how the ecourse looked like.

Testing & Iteration

I tested the prototype with 4 members of our internal safety team and gathered feedback from managers. Two findings shaped the final design:

  • Continuous replay: Testers needed more time to understand what to do, so I set the 3D walkthrough to replay continuously.

  • Shorter animations: Managers asked for short clips so employees wouldn’t have to sit through lengthy videos. My first animations ran 8-10 seconds. I cut each of the 200+ animations to 2-5 seconds.

Final Animation

I built 3D models of both Freshpet facilities in Texas and Pennsylvania.

Reflection

I deeply valued my experience at FreshPet, where a wonderful and collaborative team fostered my professional development. With their support and the creative freedom I was given, I not only built new skills but also emerged as a confident designer.